J.Kim SS22 collection is about celebrations in a big Korean family.
Designer Jenia Kim has Korean-Uzbek roots and from collection to collection translates the codes of these two cultures into the language of fashion. New work — a story about a Korean family in the Hwangap celebration. Traditionally, sons and daughters are expected to celebrate this grand celebration in honor of their parents when they turn 60.
The role of the person who has a birthday was played by Jenia Kim's grandmother. The rest of the models are family members and guests of the celebration.
Here is a girl in a smart dress and with a black bandage on her arm, hiding the bruises from the dropper — she gave too much strength to arrange this celebration on a grand scale. Girls with fans — an invited dance group. And if you look closely at some floral prints in the collection, you can see that the flowers also consist of dancers' fans. Some models are holding organza bags filled with food — at the end of the celebration, they collect what was not eaten in bags and give them to the guests. And there is something that cannot be seen easily — the kuzmunchok amulets. Parents, concerned about the well-being and health of their children, sew such amulets on their clothes.

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